Make 2025 Your Best Year Yet: Key Steps for Business Owners

January 6, 2025

As we step into 2025, now is the perfect time to set the stage for a successful year ahead. Whether you’re looking to scale up, streamline operations, or ensure financial stability, the decisions you make now will set the foundation for a prosperous year ahead.



Brad Bulow

Article by Brad Bulow


We work with an abundance of business owners, so we’ve seen firsthand the powerful impact of well-thought-out strategies that align your goals, financials, and people. Here are some key steps you can take to ensure you start 2025 on the right foot:



1. Set Clear, Measurable Goals


The first step in any successful year is setting clear, realistic, and measurable goals. What do you want to achieve in 2025? Whether it's increasing revenue by a certain percentage, improving profit margins, or expanding your client base, having specific, quantifiable targets will help you stay focused.


Ensure your goals are broken down into manageable steps. For example, if your goal is to increase sales by 20%, identify how much more revenue that translates to on a monthly or quarterly basis. Share these targets with your key people to ensure alignment and accountability within your team. Make sure everyone knows their role in achieving these goals—when people are clear on their targets, they are more motivated to succeed.



2. Track Your Progress and Adjust Regularly


Starting 2025 with a plan is important, but tracking your progress is just as critical. Start measuring how you’re performing against your goals on a regular basis. Are you on track to meet your targets, or do adjustments need to be made? Keep a close eye on your budget and financial performance, and make sure your business remains flexible enough to adapt to changes.


If you want 2025 to be a year of growth, success, and financial freedom, make tracking your numbers a priority. Regularly measure your progress and make adjustments as necessary to stay on course.


 

3. Understand the Story Your Numbers Are Telling


Before diving into 2025, take a hard look at your current financial position. What are your numbers telling you? This is the moment to “flip the script” if things aren’t where they need to be. Are there areas of your business that are underperforming, or opportunities that you haven’t fully leveraged yet?


Top-line income: Break down your income into categories: jam (scalable, profitable areas), high-hanging fruit (targeted, sweet spot clients), and low-hanging fruit (steady, reliable sources of revenue). Knowing what your most profitable products/services are - and identifying which ones may be underperforming - can help you focus your efforts. Review which clients you want to nurture, those who may be struggling, and those that need more attention.


Expenses: Take a deep dive into both fixed and variable expenses. Are there any costs that can be eliminated, renegotiated, or substituted with more cost-effective alternatives? Some expenses may have become redundant, while others may need to be reinvested to ensure future growth. Identifying and managing your expenses will help protect your margins as you move into the new year.



4. Focus on People: Your Most Valuable Asset


Your people are critical to your business’s success, and 2025 is the perfect time to set clear expectations and invest in their growth.


Make sure each person on your team understands their responsibilities, the goals they need to hit, and how they contribute to the bigger picture. Are you treating your people as assets rather than expenses? By defining roles, establishing clear targets (both negotiable and non-negotiable), and supporting personal development, you’ll build a strong, motivated team.


As a business owner, it’s also essential to set targets for yourself. Are you holding yourself accountable to the same standards as your employees? Defining your role, your personal goals, and your own development plan can inspire you to lead with purpose and focus.



5. Cash Flow: Know Your Numbers and Manage Wisely


Cash flow is the lifeblood of any business. Do you know how much cash you need to operate effectively and cover quieter times, seasonal fluctuations, or larger bills? In 2025, understanding your cash flow needs will be critical for navigating challenges and seizing opportunities.


Establish clear cash goals for your business and ensure you have a strategy for managing cash during lean periods. Have a plan for managing accounts receivable and inventory turnover days. Cash is king, and having a “war chest” of available funds will position you to take advantage of opportunities when they arise.


You’ll also want to make sure that your balance sheet is strong. Review your key financial ratios eg liquidity ratio and profit margins. Are your debtor days blowing out? Do you have too much stock on hand? What about outstanding debts or high-interest loans? Understanding your balance sheet and having a strategy to strengthen it will make your business more attractive to potential investors or lenders when it’s time to seek financing.



6. Strategically Leverage Debt


While cash flow is vital, there are times when leveraging debt can be a smart move to fuel business growth. If you have well-defined cash goals and a healthy balance sheet, borrowing wisely can help you take advantage of new opportunities. It is important though to understand Good Debt vs Bad Debt.


Bad Debt usually involves paying large interest rates and borrowing for non-income producing assets and Good Debt refers to borrowing at affordable rates and for investments that generate more income and/or commercial opportunities. 


Leverage debt strategically, not recklessly, to avoid financial strain and create opportunities.


________________________


2025 presents an exciting opportunity for business owners. By setting clear and measurable goals, understanding the story your numbers are telling, focusing on your people, and managing cash flow effectively, you’ll position your business for success in the year ahead.


Here’s to making 2025 your best year yet!



Disclaimer: The information provided on this blog is for general informational purposes only. While we strive to ensure that the content is accurate and up to date, the advice and information provided on this site should not be construed as a substitute for consulting with a qualified accounting or tax professional. The authors and contributors to this blog do not accept any responsibility or liability for any errors or omissions in the content, or for any losses or damages arising from the use of the information provided.

SHARE POST:

RECENT POST:

August 26, 2026
Five conversations worth having in FY2027 A new financial year brings fresh opportunities, new challenges and important decisions for business owners and individuals alike. Rather than telling you what we think is important, we asked each of our Partners to share the one conversation they believe is worth having as we begin FY2027. Adam O’Sullivan | How has your business adapted to Payday Super? This financial year brings several important changes that businesses should plan for now rather than react to later. One of the biggest is the move towards Payday Super. Paying superannuation closer to each payroll cycle will change how many businesses manage their cash flow, so now is the time to review your processes and consider whether you may need additional working capital or funding solutions. I'd also remind business owners that interest charged by the ATO is no longer tax deductible. If you're carrying ATO debt or reviewing your finance arrangements, it's worth taking the opportunity to ensure your lending structure is as tax effective as possible. Planning ahead today can help avoid unnecessary costs tomorrow and give you greater confidence throughout the year. Brad Bulow | Is Your Business Structure Still Right for You? One question I encourage clients to ask at the start of every financial year is whether they're still operating under the right business structure. As your business grows, the entity that suited you when you first started may no longer be the best option. A review could uncover opportunities around tax planning, asset protection or succession planning, but it's important to understand the potential tax and stamp duty implications before making any changes. I'm also seeing business owners under more pressure than ever before. With changes like Payday Super, increasing compliance obligations and the rapid growth of AI and automation, it's becoming almost impossible to do everything yourself. Build the right team around you. Bring in specialist skills where you need them, outsource where it makes sense and keep your focus on the areas where you add the most value. You'll be in a much stronger position to grow while staying compliant in an increasingly complex business environment. Martin Sammut | Stay Informed on the Federal Budget Every Federal Budget introduces changes that have the potential to affect individuals, families and businesses. While some measures take effect immediately, others roll out throughout the financial year, so it's important to stay informed. Whether it's changes to tax legislation, superannuation, business incentives or cost of living measures, understanding how these announcements apply to your circumstances can make a significant difference to the decisions you make. Rather than waiting until the changes impact you, take the opportunity to have a conversation with your adviser. Together we can review what the Budget means for you, identify any opportunities available and ensure you're well prepared for the months ahead. Being proactive, not reactive, is one of the best investments you can make in your financial future. Andrew Manners | Lean on Your Trusted Advisers If there's one thing I'm expecting this financial year, it's change. Whether it's interest rates, Government policy, economic conditions or new legislation, businesses will need to be ready to adapt. During periods of uncertainty, it's more important than ever to lean on your trusted advisers. Your accountant, banker, financial adviser and legal team all play an important role in helping you make informed decisions. When your advisers work together, you're in a much stronger position to build the right processes, strengthen your business structure and identify opportunities as they arise. Don't wait until a challenge presents itself. Schedule the conversations early, review your plans regularly and make sure your business is prepared for whatever the year ahead may bring. A proactive approach will always put you in a stronger position than a reactive one. Danny Riggs | Set Financial Goals That Drive Success The start of a new financial year is the perfect time to set yourself some meaningful financial goals. Whether it's reducing your mortgage below a certain balance, achieving a target turnover, improving profitability or building stronger cash reserves, having a clear target gives you something to work towards. I've always believed that what gets measured gets done. When you create a financial goal, it naturally changes your behaviour. You make better decisions, stay accountable and keep moving in the right direction. Even if you don't quite reach the target, you'll almost certainly be better off than if you hadn't set one at all. My advice is simple: don't let another financial year pass without deciding what success looks like for you. Write your goals down, review them regularly and make them part of your decision-making throughout the year.
June 10, 2026
From 1 July 2026 , new Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) requirements will apply to accounting firms across Australia. These changes are being introduced by AUSTRAC (the Australian Transaction Reports and Analysis Centre) to help protect Australia's financial system, improve transparency, and reduce the risk of criminal activity. While the legislation is new for accounting firms, the process may already be familiar to many clients. Similar identity and verification checks have long been required by banks and other financial institutions. As a result, we may need to request additional information from some clients, including: Identification documents Updated business or entity information Details about beneficial ownership and control We understand these requests may feel like extra administration. Our goal is to make the process as simple and straightforward as possible while meeting our obligations under the new regulations. Our team is already preparing for these changes through training, process reviews, and system updates to ensure a smooth experience for our clients. Protecting your privacy remains a priority. Any personal information or identification documents provided to us will be handled securely and only through providers that meet strict data protection standards. What does this mean for you? If we ask for additional information from 1 July 2026 onwards, it will likely be because we are required to do so under these new AML/CTF obligations. If you have any questions about the upcoming changes, please don't hesitate to contact our team. Disclaimer: The information provided on this blog is for general informational purposes only. While we strive to ensure that the content is accurate and up to date, the advice and information provided on this site should not be construed as a substitute for consulting with a qualified accounting or tax professional. The authors and contributors to this blog do not accept any responsibility or liability for any errors or omissions in the content, or for any losses or damages arising from the use of the information provided.
June 4, 2026
Better Conversations. Better Business. Recently, we had the pleasure of welcoming business owners and leaders from across the Ipswich region to our Business Growth Workshop featuring Ryan Tuckwood. The room was filled with people from a wide range of industries, all investing time away from their businesses to learn and connect with others who share a commitment to growth. While Ryan is widely recognised as one of Australia's leading sales strategists and the founder of SWISH (Selling With Integrity & Selling Honestly), the day quickly became about something much bigger than sales. It became a conversation about people. Because whether you're leading a team, growing a business, managing clients or developing partnerships, the quality of your conversations often determines the quality of your outcomes. One of Ryan's core philosophies is simply "Study people, not sales. When you do, success follows.
April 24, 2026
At Sammut Bulow, we’ve recently seen an increase in clients receiving unofficial registry notices via the post and email relating to ASIC annual company statements and annual review fees. At first glance, these communications can look legitimate. They often use formal language, reference ASIC requirements, and may suggest they are acting on behalf of your business or can assist with lodging your annual review. In some cases, they also request payment directly. However, many of these notices are not issued by ASIC and are not associated with Sammut Bulow. Why this matters Making a payment to the wrong provider doesn’t satisfy your company’s ASIC obligations and can create unnecessary complications. We’ve seen this lead to: Duplicate payments or payments made to these providers but no work being completed Uncertainty around whether the annual review has actually been completed Missed ASIC deadlines Late fees or compliance issues where the genuine fee remains unpaid The client being removed from our registered agent portal and therefore SB being unable to complete important work For busy business owners, these emails can be easy to mistake for a genuine reminder - particularly when they arrive around the same time as your ASIC annual review. What to look out for To protect your business, it’s worth taking a moment to review any correspondence carefully. As a general rule: Only rely on communications sent directly from ASIC or Sammut Bulow If you receive an invoice or request for payment from another provider, don’t act on it straight away Be cautious of wording that suggests the sender is “acting for” your business when you didn’t actually engage them If something feels unfamiliar, unclear, or overly urgent, it’s worth pausing before taking action When in doubt, ask SB If you receive an email, letter or invoice relating to your ASIC annual review and you’re unsure whether it’s genuine, send it through to our team before making any payment. A quick check with us could save you time, money and unnecessary frustration. Our recommendation These notices are designed to look official and they can easily catch people off guard but taking a moment to verify the source before making payment is one of the simplest ways to protect your business. If you’ve received something recently and would like us to review it, please don’t hesitate to get in touch. Disclaimer: The information provided on this blog is for general informational purposes only. While we strive to ensure that the content is accurate and up to date, the advice and information provided on this site should not be construed as a substitute for consulting with a qualified accounting or tax professional. The authors and contributors to this blog do not accept any responsibility or liability for any errors or omissions in the content, or for any losses or damages arising from the use of the information provided.
April 15, 2026
 You may have recently noticed a message from the Australian Tax Office (ATO) about a “Fuel Response” when logging into your ATO portal. We’ve had a number of clients ask what this means and importantly, how it may support their business. The ATO has introduced this initiative to support eligible businesses experiencing increased cost pressures, particularly around fuel, freight, and general operating expenses. While this is not a cash payment or rebate, it is designed to provide greater flexibility and support where it’s needed most. This may include More flexible payment plans for ATO debts Remission of interest and penalties where appropriate A more practical and supportive approach where businesses are genuinely impacted This approach is all about giving businesses breathing room and time, while still keeping things on track. What this means for you If your business has been impacted by rising fuel or operating costs, the ATO may be more flexible in how and when you meet your tax obligations. However, it’s important to understand: Tax obligations still need to be met Lodgements still need to be completed on time Why you’re seeing this message? The ATO is proactively communicating this initiative to individuals and businesses through their online portals to raise awareness of available support options. This does not mean any action is required — it’s simply letting you know support may be available if needed. Our advice to clients If your business is being impacted by rising costs, we’re here to help you navigate your options; Reviewing your current position Communicating with the ATO on your behalf Setting up payment arrangements where appropriate Making sure you stay compliant while managing cash flow The ATO Fuel Response is a support tool - it’s there to assist businesses who need flexibility, but it doesn’t replace the need for strong financial management and ongoing compliance. If you have any questions about the ATO Fuel Response or your ATO obligations contact us today - we are here to help. Disclaimer: The information provided on this blog is for general informational purposes only. While we strive to ensure that the content is accurate and up to date, the advice and information provided on this site should not be construed as a substitute for consulting with a qualified accounting or tax professional. The authors and contributors to this blog do not accept any responsibility or liability for any errors or omissions in the content, or for any losses or damages arising from the use of the information provided.