Make 2025 Your Best Year Yet: Key Steps for Business Owners

January 6, 2025

As we step into 2025, now is the perfect time to set the stage for a successful year ahead. Whether you’re looking to scale up, streamline operations, or ensure financial stability, the decisions you make now will set the foundation for a prosperous year ahead.



Brad Bulow

Article by Brad Bulow


We work with an abundance of business owners, so we’ve seen firsthand the powerful impact of well-thought-out strategies that align your goals, financials, and people. Here are some key steps you can take to ensure you start 2025 on the right foot:



1. Set Clear, Measurable Goals


The first step in any successful year is setting clear, realistic, and measurable goals. What do you want to achieve in 2025? Whether it's increasing revenue by a certain percentage, improving profit margins, or expanding your client base, having specific, quantifiable targets will help you stay focused.


Ensure your goals are broken down into manageable steps. For example, if your goal is to increase sales by 20%, identify how much more revenue that translates to on a monthly or quarterly basis. Share these targets with your key people to ensure alignment and accountability within your team. Make sure everyone knows their role in achieving these goals—when people are clear on their targets, they are more motivated to succeed.



2. Track Your Progress and Adjust Regularly


Starting 2025 with a plan is important, but tracking your progress is just as critical. Start measuring how you’re performing against your goals on a regular basis. Are you on track to meet your targets, or do adjustments need to be made? Keep a close eye on your budget and financial performance, and make sure your business remains flexible enough to adapt to changes.


If you want 2025 to be a year of growth, success, and financial freedom, make tracking your numbers a priority. Regularly measure your progress and make adjustments as necessary to stay on course.


 

3. Understand the Story Your Numbers Are Telling


Before diving into 2025, take a hard look at your current financial position. What are your numbers telling you? This is the moment to “flip the script” if things aren’t where they need to be. Are there areas of your business that are underperforming, or opportunities that you haven’t fully leveraged yet?


Top-line income: Break down your income into categories: jam (scalable, profitable areas), high-hanging fruit (targeted, sweet spot clients), and low-hanging fruit (steady, reliable sources of revenue). Knowing what your most profitable products/services are - and identifying which ones may be underperforming - can help you focus your efforts. Review which clients you want to nurture, those who may be struggling, and those that need more attention.


Expenses: Take a deep dive into both fixed and variable expenses. Are there any costs that can be eliminated, renegotiated, or substituted with more cost-effective alternatives? Some expenses may have become redundant, while others may need to be reinvested to ensure future growth. Identifying and managing your expenses will help protect your margins as you move into the new year.



4. Focus on People: Your Most Valuable Asset


Your people are critical to your business’s success, and 2025 is the perfect time to set clear expectations and invest in their growth.


Make sure each person on your team understands their responsibilities, the goals they need to hit, and how they contribute to the bigger picture. Are you treating your people as assets rather than expenses? By defining roles, establishing clear targets (both negotiable and non-negotiable), and supporting personal development, you’ll build a strong, motivated team.


As a business owner, it’s also essential to set targets for yourself. Are you holding yourself accountable to the same standards as your employees? Defining your role, your personal goals, and your own development plan can inspire you to lead with purpose and focus.



5. Cash Flow: Know Your Numbers and Manage Wisely


Cash flow is the lifeblood of any business. Do you know how much cash you need to operate effectively and cover quieter times, seasonal fluctuations, or larger bills? In 2025, understanding your cash flow needs will be critical for navigating challenges and seizing opportunities.


Establish clear cash goals for your business and ensure you have a strategy for managing cash during lean periods. Have a plan for managing accounts receivable and inventory turnover days. Cash is king, and having a “war chest” of available funds will position you to take advantage of opportunities when they arise.


You’ll also want to make sure that your balance sheet is strong. Review your key financial ratios eg liquidity ratio and profit margins. Are your debtor days blowing out? Do you have too much stock on hand? What about outstanding debts or high-interest loans? Understanding your balance sheet and having a strategy to strengthen it will make your business more attractive to potential investors or lenders when it’s time to seek financing.



6. Strategically Leverage Debt


While cash flow is vital, there are times when leveraging debt can be a smart move to fuel business growth. If you have well-defined cash goals and a healthy balance sheet, borrowing wisely can help you take advantage of new opportunities. It is important though to understand Good Debt vs Bad Debt.


Bad Debt usually involves paying large interest rates and borrowing for non-income producing assets and Good Debt refers to borrowing at affordable rates and for investments that generate more income and/or commercial opportunities. 


Leverage debt strategically, not recklessly, to avoid financial strain and create opportunities.


________________________


2025 presents an exciting opportunity for business owners. By setting clear and measurable goals, understanding the story your numbers are telling, focusing on your people, and managing cash flow effectively, you’ll position your business for success in the year ahead.


Here’s to making 2025 your best year yet!



Disclaimer: The information provided on this blog is for general informational purposes only. While we strive to ensure that the content is accurate and up to date, the advice and information provided on this site should not be construed as a substitute for consulting with a qualified accounting or tax professional. The authors and contributors to this blog do not accept any responsibility or liability for any errors or omissions in the content, or for any losses or damages arising from the use of the information provided.

SHARE POST:

RECENT POST:

January 1, 2026
Article by Danny Riggs Look, I’ll be honest with you - I’m an accountant, but I’m also a simple bloke. I like a quiet beer, a cheeky punt on the weekend with mates, and plenty of time with the family. But if there’s one thing I know for sure, in business (and in horse racing), you don’t get ahead by hoping for the best. You get ahead by knowing your numbers. As we head toward 2026, the businesses that will come out on top will be the ones that put a bit of structure around how they monitor performance. So, here’s my two cents: 1. Set a Regular Rhythm for Reviewing Your Numbers Whether it’s monthly or quarterly, make time to sit down and look at your profit and loss and balance sheet properly. Set aside time in your calendar, to understand what’s actually going on. 2. Speak to Your Accountant or Advisor if You Need Support If something doesn’t make sense - call us. That’s what we’re here for. You don’t get extra points for trying to decode the finance reports alone. We’d much prefer you pick up the phone early, before something small becomes something ugly. 3. Compare Your Numbers to Your History and Your Budget Looking at a single set of numbers in isolation won’t tell you the whole story. Check how you’re tracking versus last year and compare it against your budget or forecast. 4. Make the Necessary Changes (Even the Annoying Ones) Once you’ve invested the time to understand your numbers, you need to actually do something with what you’ve found. If an area is underperforming, dig into it. If margins are slipping, find out why. This is where real growth happens - not from looking at reports but by responding to them. 5. Use These Insights to Reward Your Key People When you understand where the wins are coming from, you can reward the people who helped get you there. A good team is worth more than a good race tip any day (and a lot more reliable). 6. And Lastly… Invest Excess Cash Wisely Your business comes first - reinvest in what’s working, set aside buffers, and keep strengthening the foundations. But , if after all that, you’ve got a little bit of surplus invest this on yourself. Ultimately, the better your mental and physical health, the better you will be as a business owner and a leader, and the better your business will perform. Heading Into 2026 With Confidence Regular reviews aren’t meant to bog you down, they’re meant to give you clarity. With the right rhythm, the right support, and a willingness to adjust course, you can set yourself up not just for success in 2026, but every year after. Disclaimer: The information provided on this blog is for general informational purposes only. While we strive to ensure that the content is accurate and up to date, the advice and information provided on this site should not be construed as a substitute for consulting with a qualified accounting or tax professional. The authors and contributors to this blog do not accept any responsibility or liability for any errors or omissions in the content, or for any losses or damages arising from the use of the information provided.
December 17, 2025
Article by Brad Bulow and Caitlin Noble Before we clock off for the year, we want to express our gratitude. Supporting you and your business is a privilege we don’t take lightly. Thank you for trusting us, challenging us, partnering with us and allowing us to be a small part of your journey. As we move toward the Christmas break, we want to share something a little different from the usual business insights and financial updates. This is a moment to pause and reflect on the people behind the businesses we support every day, the owners, leaders, teams and families who carry the weight of making things happen. This message comes from both of us - one of us with a long background in men’s mental health advocacy and philanthropic work, and the other with a passion for culture, connection, and honest conversations. Together, we want to make sure everyone feels supported heading into the break, and prepared to return refreshed in 2026. One thing we know from working closely with so many business owners is that burnout often hides in plain sight. You appear calm, capable and in control - but beneath that, you may be running on the last of your reserves. Brad’s experience in men’s mental health has shown that even the most resilient people need space to slow down, check in with themselves and acknowledge how much the year has taken out of them. Your wellbeing is not a luxury, and it’s not something your business can function without. The break ahead of us is the perfect chance to stop, breathe and give yourself the reset you may not have had time for during the year. At the same time, culture continues to shape the way your people show up, the way your business operates and the way your clients experience you. Caitlin sees daily how powerful authentic conversations can be, including the unpolished ones, the honest ones and the ones that acknowledge stress or celebrate hard work. As you wrap up 2025, taking a moment to recognise your team and understand how they’re feeling can make all the difference. A healthy culture doesn’t just feel good; it builds stronger businesses, stronger relationships and stronger leadership. As we move toward the Christmas break, we want to encourage you to genuinely switch off. Not the half-version where you check your inbox every second day, but the kind of break where notifications are turned off, the laptop stays shut, and your attention is given fully to the people you care about. You’ve earned that rest, and your mind and body probably know it even if your calendar hasn’t caught up. (Even Brad is going to do his darndest to commit to such behaviour this festive season) When the new year arrives, your best work will come from returning with clarity, not chaos. Give yourself permission to ease back in, reconnect with your team and revisit the bigger picture before diving straight into the day-to-day. The most productive Januarys aren’t the ones spent sprinting - they’re the ones spent aligning. This is the perfect time to reflect on what worked, what didn’t, and what you want to bring into 2026 with intention. A healthier, more balanced version of you will always build a healthier, more resilient business. We hope the Christmas break brings rest, joy, connection and space - the kind of space that lets you come back refreshed and ready for what’s ahead. From all of us at SB, we wish you and your families a safe, meaningful and enjoyable Christmas. We look forward to supporting you again in 2026, with wellbeing, culture and community at the heart of everything we do. Our offices will be closed from Wednesday 24 December and will reopen Monday 5 January, 2026. Disclaimer: The information provided on this blog is for general informational purposes only. While we strive to ensure that the content is accurate and up to date, the advice and information provided on this site should not be construed as a substitute for consulting with a qualified accounting or tax professional. The authors and contributors to this blog do not accept any responsibility or liability for any errors or omissions in the content, or for any losses or damages arising from the use of the information provided.
October 20, 2025
For many business owners, financial statements are something they glance at once a year - often with a sense of obligation rather than curiosity. At our recent Know Your Numbers workshop, we saw that story play out in real time. Around the table were seasoned operators, new entrepreneurs, and everything in between. Some came in confident; others confessed they’d never truly understood their Balance Sheet or Profit and Loss. But as Brad Bulow reminded the group, that’s rarely because business owners don’t care - it’s usually because they lack confidence and clarity. “Numbers are most people’s pain points,” Brad explained, “but that’s largely due to a lack of understanding. Our goal at Sammut Bulow is to simplify the language, talk with you (not down to you), and give you certainty around the key numbers that really matter.” By the end of the session, the group was engaged in lively discussion - spotting inefficiencies, testing “what if” scenarios, and, most importantly, feeling more confident about using their numbers to make decisions. Your Numbers Tell a Story Every business has two key storytellers: The Profit and Loss, which tracks how much money is coming in and going out over a set period - like a diary of your revenue, expenses, and profit. The Balance Sheet, which gives you a snapshot of what you own, what you owe, and what’s left over - essentially, the health report of your business at a point in time. When you put them together, they don’t just tell you where you are today. They reveal trends, patterns, and red flags that can shape where you’re going tomorrow. Seeing What’s Hidden in Plain Sight One of the workshop exercises involved charting real numbers from a case study business. At first glance, the Profit and Loss looked “fine.” But once we dug in, the group spotted: Seasonal revenue swings that explained recurring cash flow dips. Operating expenses that were growing faster than revenue. A net profit margin that had quietly slipped year-on-year. Those numbers had been sitting in the accounts for months - the story was there, but no one had stopped to read it. The Balance Sheet: More Than a List of Assets We then turned to the Balance Sheet - many in the room had never thought of it as anything more than a document for banks or auditors. But when we reframed it as: “What the company owns, what it owes, and how it’s financed” …suddenly, it clicked. A strong balance sheet shows more assets than liabilities, healthy cash reserves, and growing retained earnings. A weak one can reveal looming problems - like rising short-term debt or equity being eaten away by losses. Spotting the Good, the Bad, and the Ugly To make it real, we walked through fictional sets of financials: The Good: steady growth, strong margins, low debt, healthy equity. The Bad: flat revenues, creeping costs, increasing short-term debt. The Ugly: declining revenue, consistent losses, negative equity. Everyone in the room could picture a business they knew (sometimes their own) that fit one of those profiles. Turning Numbers into Decisions The real power of financial statements is what you do with them. Knowing your numbers and setting goals around them, like a net profit target or a liquidity benchmark, can benefit your business in so many ways. It can: Build confidence with your bank. Strengthen your ability to obtain finance or investment. Help you increase the long-term value of your business for succession or sale. As Brad puts it “Knowing your numbers will provide you real power, real peace of mind, and help you build financial health and freedom.” Once you start using your reports proactively - building “what if” scenarios, setting financial goals, benchmarking against your industry - your financials become a roadmap, not a mystery. The Takeaway Financial statements aren’t just paperwork. They’re the story of your business - where you’ve been, where you are, and where you’re headed. When you take the time to understand them, you gain clarity and confidence And with the right guidance, that understanding can transform into something far greater… control, confidence, and long-term financial freedom. If you’d like help making sense of your numbers, or turning them into practical strategies, our team at Sammut Bulow is here to help - find out more here . Disclaimer: The information provided on this blog is for general informational purposes only. While we strive to ensure that the content is accurate and up to date, the advice and information provided on this site should not be construed as a substitute for consulting with a qualified accounting or tax professional. The authors and contributors to this blog do not accept any responsibility or liability for any errors or omissions in the content, or for any losses or damages arising from the use of the information provided.
August 15, 2025
Client Success Story – Turning a Construction Business Around
June 11, 2025
Article by Marty Sammut When I first opened the doors back in 1998, I wasn’t thinking about how to survive the next two and a half decades. Like most small business owners, I was focused on helping clients and keeping the lights on. Fast forward to today and I’ve learned a few things about what it takes to build a business that stands the test of time! 1. A Willingness to Accept Change Change is inevitable. I’ve seen it over and over, in the economy, technology, and client needs. Treat change as an opportunity rather than a negative. Don’t forget: your competitors are also dealing with it. The real advantage goes to whoever reacts fastest to find a solution. 2. Be Comfortable with Feeling Uncomfortable Dealing with challenges or the hard things normally makes the biggest difference. In fact, when you’re feeling uncomfortable or challenged, that’s usually when you’re making real progress. It’s not always easy, but it’s the sign you’re moving forward. 3. Scale Your Business by Employing and Building Systems Most business owners have their earning potential capped by the effort they put in. The only way to earn without personal exertion is to employ good people and put in place repeatable systems. Without systems, you’re just stuck on the tools forever - no matter how good you are. 4. Business Owners Need to Invest in Themselves Most of us start a business because we’re good at what we do - the technical side of things. But that doesn’t mean we have the skills to be a great entrepreneur. The only way to get there is to invest in learning. Find a mentor, go to industry training days, read leadership books, join the local Chamber of Commerce or work with an accountant who goes beyond the numbers and helps you think like an entrepreneur. Yes, it will cost you time and money - but it’s the best investment you’ll ever make. 5. Build a Business That’s Client-Focused Remember, your services and products are there to satisfy your client, not yourself or your team. Great client satisfaction and engagement are the key to business success. If you keep that front of mind, the rest has a way of falling into place.  After over 25 years in business, I can tell you this: there’s no magic formula, and no two journeys look the same. But these five things have kept me grounded, focused and, most importantly, always moving forward. Here’s to another 25! Disclaimer: The information provided on this blog is for general informational purposes only. While we strive to ensure that the content is accurate and up to date, the advice and information provided on this site should not be construed as a substitute for consulting with a qualified accounting or tax professional. The authors and contributors to this blog do not accept any responsibility or liability for any errors or omissions in the content, or for any losses or damages arising from the use of the information provided.